2026-06-01
NPD concept screening — FMCG (anonymized)
Prioritized multiple concepts with quant and qual to clarify the launch roadmap.
Cases
Anonymized summary cases. Client names are not disclosed.
2026-06-01
Prioritized multiple concepts with quant and qual to clarify the launch roadmap.
2026-04-12
Mapped barriers from diagnosis to management via IDI and observation for messaging points.
2026-02-20
Tracked awareness and support over time with a mixed telephone and online sample.