- Brand tracking
- Time-series measurement of awareness, preference, imagery, and related brand KPIs.
- CATI
- Computer-Assisted Telephone Interviewing.
- CAWI
- Computer-Assisted Web Interviewing—online questionnaire.
- Clean data
- Data cleaned through logic and quality checks and ready for analysis.
- Concept test
- Validates appeal, clarity, and purchase intent for a new product or service idea.
- Customer satisfaction (CS)
- Measures satisfaction and improvement drivers for product or service experience.
- Ethnography
- Qualitative approach observing everyday context to understand behavior and meaning.
- FGD
- Focus Group Discussion—qualitative group conversation on a topic.
- Gang survey
- Central-location survey of multiple respondents at the same time.
- HUT
- Home Use Test—in-home product trial and evaluation.
- IDI
- In-Depth Interview—one-to-one qualitative interview.
- Mixed methods
- Design combining quantitative and qualitative approaches for numbers plus context.
- Sample
- A selected group intended to represent a defined population.
- Stimulus
- Ads, packs, prototypes, or other materials shown to respondents for evaluation.
- U&A
- Usage & Attitude—baseline quantitative study of how people use and feel about a category.
KR