SERVICES
CoreMIND supports clients in making rational decisions.
Research Field
CoreMIND supports clients in making rational decisions.
Research Field
Methods
Detail pages for quantitative and qualitative techniques
Quantitative research via web and mobile panels for fast sampling and multivariate analysis.
Interviewer-led face-to-face surveys suited to complex questionnaires and stimulus exposure.
CATI telephone surveys for rapid quantitative measures such as opinion, policy, and CS.
Central-location surveys of multiple respondents at once—efficient for stimulus evaluation.
In-home product experience research measuring usability and acceptance.
Group discussion to explore perceptions, attitudes, and language—core qualitative method.
One-to-one interviews for deep context on sensitive, expert, or high-involvement topics.
Field qualitative research observing everyday context to understand behavior and meaning.
By industry
Research design tailored to sector context
Quant and qual designs for NPD, brand, and channel issues that drive category growth.
Ethical exploration of journeys and needs across patients, HCPs, and caregivers.
Strength in digital service/device UX and perception of plans and subscriptions.
Opinion and policy perception with representative samples and transparent methods.
Connects product, channel, and trust issues with quant metrics and deep insight.
Methods
From U&A to brand and retail channel studies
Social opinion polls and policy evaluation
Face-to-face, telephone, online, Gang survey, HUT
FGD, IDI, workshop, ethnography
Regional range
Intra-bound research
Outbound research
In-bound research
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